Digital Landscape Audit Services
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.
Summary of services
Social media audit
Conducting a social media audit will ensure that you enter the online conversation just as you would do in real life – knowing the context and what is being said. The primary purpose of our digital landscape audit is to determine the conversation landscape.
The conversations and topics discovered during the audit can inform content planning and ultimately help to determine an ongoing social media strategy.
We analyse your industry, your footprint (web & social), your competitors, relevant publishers and specialist subject areas.
The findings will help you learn more about your audience and industry, inform for better content creation and the best times to post, understand where and how your key topic areas are being discussed and what is gaining the most engagement, decide which influencers to connect with and ultimately to create a more efficient strategy.
The results allow you to arm yourself with the knowledge necessary to succeed in the right way.